With a shared passion for social and environmental impact, Pip and Sophie founded Worn for Good to support the move towards a circular economy whilst offering a creative solution to waste for the fashion industry.
Pip has worked for almost a decade in the not-for-profit sector as a social worker, primarily in youth homelessness, and spent 18 months in Kenya working for children’s charity, Flying Kites.
With a degree in Journalism and Marketing, Sophie spent many years working in the glossy world of fashion and magazines before undertaking a radical career shift to teach yoga and meditation and work for A Sound Life, an Australian not-for-profit that brings free yoga and meditation workshops to people in need.
Through their direct involvement with issues affecting local and global communities, Pip and Sophie are aware of the needs and challenges confronting some of society's most vulnerable. They see Worn for Good as a vehicle for change, and as a way to build community around the causes that they care about.
50,000 women are homeless each night in Australia, with domestic and family violence being the main reason for female homelessness.
Each year in Australia, over 66,000 women will sit in a doctor’s office only to be confronted with a cancer diagnosis.
In Australia, more than 1,700 species and ecological communities are known to be threatened or at risk of extinction.
At the same time, we throw out more than 6,000kg of clothing every ten minutes. And, it all ends up as landfill. In one year, that’s enough jeans and t-shirts to fill an Olympic swimming pool over 126 times.
So we asked ourselves...could the solution to one of these problems also help the others?
And with that, Worn for Good was born.
Worn for Good exists to:
- Give you the opportunity to contribute using existing resources.
- Offer creative ways to support projects you care about, you can support them by donating clothes and also by buying them.
- Provide a solution for stores and brands to manage excess stock responsibly.
- Act as an agent of the circular economy, keeping clothes out of landfill and value-add to them through charitable giving.
- Fulfil the desire to communicate style through fashion, using the model of profit-for-purpose.
- Foster conversations around real sustainability and social and environmental justice.
- Build a community of like-minded individuals who seek creative ways to positively impact the world.
1 - Australian Institute of Health and Welfare (AIHW) 2017. Specialist Homelessness Services 2016-17
2 - Australian Institute of Health and Welfare (AIHW) 2017.
3 - Greening Australia website
100% of profits is what is left after we pay fixed overheads, staff, expenses and plans for growth and expansion (all the things that keep a business operating). We crunched the numbers and found that 100% of our expected profits roughly equates to the same as 30% of the purchase price of each garment. This means that with every single purchase, we commit a guaranteed percentage to our charity partners, which is a littler scarier for us, but more transparent for the customer. At the end of the financial year, we sit down and go through our profit and loss statement, and whatever additional profit we’ve accrued, goes to our cause partners.
You choose where your contribution goes:
Supporting a charity can be really personal choice, so we give you three options. Upon checkout, you can choose which of the three charities your contribution will go to. We understand you might feel more aligned to support one particular cause which is why we’ve left the decision up to you. Make sure you check back every fortnight as we drop a new collection every second Monday evening.
Every purchase you make at Worn for Good not only helps support a circular economy, but also directly impacts the lives of vulnerable people in need, and the health of our planet.
Shopping you can feel good about.
We believe that empowering at-risk women and children, alongside regenerative solutions for the earth are the two most effective investments that we can make as a community. That’s why we’ve partnered with three Australian charities that work to improve the lives of women and the health of our planet.
Since 2010, WCS has worked tirelessly to protect and support women and children escaping homelessness, domestic and family violence. To date, WCS has helped six different communities establish and open crisis shelters to provide more safe havens and additional nights for vulnerable women and children at risk. Their vision is to expand our network to at least 10 shelters across NSW by the end of 2020, all linked together through technology, shared purpose, operational guidance and support. Learn more at www.womenscommunityshelters.org.au.
Look Good Feel Better is a free national community service program run by the Cancer Patients Foundation, dedicated to teaching cancer patients how to manage the appearance-related side effects caused by cancer treatment. Women, men and teens participate in practical workshop demonstrations covering skin care, makeup and head wear, leaving them empowered and ready to face their cancer diagnosis with confidence. --"Look Good Feel Better receives no government funding, so the generosity of organisations like Worn for Good is imperative to ensure that all women, men and teens undergoing treatment for cancer across Australia have access to a Look Good Feel Better workshop and a Confidence Kit, free-of-charge". -- Learn more at www.lgfb.org.au.
Greening Australia has been restoring and conserving Australia’s unique landscapes at scale with practical action for over 37 years and is focused on tacking Australia’s greatest environmental challenges including saving the Great Barrier Reef, tackling climate change, reversing the decline of our threatened species, supporting Traditional Owners aspirations for restoring country, creating sustainable cities for people and wildlife, and supporting regenerative agriculture and forestry systems. Their mission is to conserve and restore landscapes at scale through collaborative, science-based and innovative conservation programs. Learn more at www.greeningaustralia.org.au.
Here is how...
1. Have a browse on our online store and add to cart. It feels good, to feel good about shopping.
2. If you are a brand or store and are looking for a way to responsibly manage excess stock, or simply want to donate items, please send us an email. We can save you storage space in your studio or warehouse, and help you achieve greater social and environmental impact.
3. If you’re a kindhearted individual with a wardrobe full of designer clothing, for the love of GiGi, please get in touch. Think of us as your fairy guilt-mothers, here to pair your high-end but not-as-loved-as-they-should-be pieces with new owners for great causes. If you would like to donate clothing, see if they fit the WFG requirements here.
4. If you are skilled in the areas of copywriting, photography, styling, event co-ordination or e-commerce and would like to donate some of your time, please send us an email at email@example.com.
5. If you like what we are doing and have the capacity to help, please contact us to make a donation to help us grow! With your support, we have grand plans to play a key role in the sustainable fashion movement, whilst reaching our total fundraising target of $50,000 by the end of 2020.
*social enterprises do not qualify for DGR status, so donations made to WFG are not tax deductible.