Friends.
We have teamed up with some of Australia’s most loved brands, designers, retailers and fashion tastemakers, who have put their Marni where their mouth is and donated pieces from their collections for you to shop, so that they may be worn for good.
DROP 1. NICKY CAMPBELL & SOPHIE COOTE | SIR THE LABEL
There was a time when feminine linen pieces were a smug souvenir from a Euro summer, but founders Sophie Coote and Nikki democratised the little white dress with the launch of their uniquely aspirational yet accessible contemporary women’s wear brand, Sir The Label in 2014. Since then, the brand’s clean take on nostalgia, feminine silhouettes and ready to wear styles, as expressed through the editorial escapism of its enviable Instagram feed, has seen SIR The Label become a wardrobe staple of women all around the globe.
DROP 1. ILONA HAMER & PETA HEINSEN | MATTEAU
Proving that less really is more, Matteau’s ethos of considered simplicity is threaded throughout its swim and resort offering. Designed to last a lifetime, Matteau’s clean-cut pieces are an exercise in subtle elegance that simply doesn’t date. Founded by Sydney-born sisters Peta Heinsen and Ilona Hamer, the siblings’ emphasis on fewer, better things makes sustainability seem irresistibly chic.
DROPS 1, 3, 4, 6. CANDICE O'ROUKE | ZULU & ZEPHYR
The talented, humble and incredibly kindhearted women and sisters behind Bondi-born and now Byron-based lifestyle brand Zulu & Zephyr know a thing or two about swimwear. Their iconic bikini separates and one pieces combine sleek and sporty silhouettes with an undeniable sexy edge that appeals to every body shape, and their accompanying resort wear pieces, including cult denim and clothing with an easy, throw-on appeal, look as good on the beach as they do on the street. A special thanks to Candice who has so generously supported WFG from the very start and has donated some beautiful pieces that are scattered throughout the WFG feature edits.
DROP 2. DEBORAH SYMOND O'NEIL | MODE SPORTIF
Deborah is the founder and director of Mode Sportif, an online boutique that brings together the world’s best athleisure for the discerning and modern woman. With entrepreneurial flair running in the family, Deb’s carved an impossibly chic niche in Australia's fashion industry by dressing the worldly wellness crowd. With a sharp eye and a killer instinct, Deb curates the ultimate in global and local lifestyle labels for Australian women to move in.
DROP 2. MATIN STUDIOS
French girl cool gets a breezy local makeover with Tamarama label, Matin Studio. The label takes its name from its cultural muse - ‘matin’ is French for ‘morning’. In keeping with its namesake, Matin Studio brings an easy elegance to weekend wear with its range of 70’s inspired separates. With a focus on natural fibres, romantic silhouettes and a classic palette, Matin adds a bit of Parisian polish to your seaside uniform.
DROP 3. BECK WADWORTH | AN ORGANISED LIFE
Hailing from the land of sheep and Jacinda Ardern, Beck Wadworth is the founder and creative director of Australia's best loved stationery brand, An Organised Life. With an eye for clean ‘n cool design, Beck has single-handedly made ticking off ‘to do’ lists and setting goals feel and look chic. Beyond the realm of trendy home offices and getting s#*t done, Beck’s minimalist personal style is major goals.
DROP 3. GISELLE FARHAT | MY CHAMELEON
In a world of endless outfit options, there is no doubt that careful curation is an art form, and no one does an edit quite like My Chameleon. Mixing the likes of local heroes Christopher Esber, Lee Mathews and Ellery with cult international labels such as Jacquemus and Veja, My Chameleon is a treasure trove of contemporary design. Tastemaker, stylist and champion of emerging talent, this online fashion destination does it all.
DROP 3. NATALIE FITCH | NATALIE MARIE JEWELLERY
Natalie Marie Jewellery was born out of a passion for beautiful objects, a natural appreciation for the handcrafted, and a desire to create. With a background in fashion and fine arts, goldsmith Natalie has created a label which has at its heart an ethos based on connection, sentiment and originality. Creating each piece by hand in her Sydney studio, Natalie understands the unlimited possibilities of precious metals and uses this knowledge to create pieces that will be valued throughout the owner’s lifetime.
DROP 4. EDWINA FOREST | AJE
Edwina is the creative director and co-designer of Australian label Aje and the unofficial sweetheart of Australian fashion. Petite though she may be, Edwina packs a serious style punch with her generous, spirited nature and polished flair. Her designs bring a fresh energy to femininity, with an easy, tomboyish elegance having become an Aje signature of sorts - the kind that has made it a sartorial must-have season after season.
DROP 4. JANINE ZAFRA | BRIE LEON
Brie Leon is a Sydney based jewellery and handbag label that prides itself on wearable classics. Inspired by founder Janine Zafra’s love of vintage design and heirloom quality, Brie Leon’s pieces elevate every day and any ensemble with their classic appeal. Run by women and with an emphasis on sustainable practice and vegan leather, Brie Leon makes ethical fashion look and feel effortless.
DROP 4. BEC NOLAN, CASS MOASE & ALI MITTON | VELVET CANYON
Velvet Canyon was born out of a desire to create something that was both beautiful and lasting, that seamlessly merged the forever appeal of vintage with a modern and minimalist aesthetic. Pulling inspiration from the 1960s and 70s, Velvet Canyon have created an eyewear collection that is both thoughtful and timeless. While effortlessly elevated, every detail of the design process is carefully considered; using the highest quality materials, with very style featuring custom tinted lenses and champagne-gold detailing. Even the pouch that protects the sunnies is made of biodegradable, cruelty free vegan leather.
DROP 5. LARA & MATT FELLS | ST AGNI
Husband and wife team Matt and Lara Fells have reimagined coastal ease by way of handmade leather footwear and accessories with St Agni. From the runaway success of its signature woven leather sandals in 2014, the Byron Bay label now offers its earthy, pared back aesthetic from top to toe with a full suite of wearable linens, cosy knits, denim and even swim.
DROP 5. KELLY DAVIES-GREEN | MAURIE & EVE
Kelly Davies Green, co-founder of Maurie + Eve, is committed to using sustainable design principles in all facets of life. Inspired by the idyllic surrounds of her Northern Beaches home, Kelly is committed to protecting the natural environment for the health and enjoyment of future generations.
DROP 5. ROSIE IFFLA & CHRISTINE TANG | FELLA SWIM
Fella Swim founders, Rosie Iffla and Christine Tang started Fella Swim with a simple but unprecedented mission - to create swimwear that spoke to the Calvin Klein cool of clean lines and a lingerie-like allure. It wasn’t long before the fresh sophistication of Fella’s signature textured cloth and minimalist silhouettes made waves at home and abroad.
DROP 5. NINA GORDON | FLASH JEWELLERY
Flash Jewellery is a contemporary Jewellery label for the modern woman, creating a series of easy-wearing and effortless styles with the desire to redefine your jewellery essentials. Based in Byron Bay, and founded by Kiwi designer Nina Gordon, Flash is consciously handcrafted by skilled Artisans. Every detail is considered and only high-quality metals, thick micron gold plate, 295 sterling silver and brass are used. Flash uses and recycles all metals and their manufacturer is a certified member of the Responsible Jewellery Council.
DROP 6. TANJA GACIC | MY EMPIRICAL LIFE
Croatian born Tanja Gacic is a Sydney based blogger, writer, stylist, photographer, creative director and online contributor. Tanja moved from Croatia to New Zealand with her family at age 14 before being discovered by a modelling agency. As she moved around the globe, seeing the world for the first time , she understood change as an opportunity to create. Tanja is now a regular online fashion contributor for myempiricallife.com and vogue.com.au and she works with several charities close to her heart , appearing in and supporting the Witchery Ovarian Cancer Campaign and also endorsing initiatives for Plan For Girls , Greenpeace and WWF
DROP 6. HOLLY RYAN | HOLLY RYAN JEWELLERY
Born and bred in sunny Queensland, Holly Ryan’s coastal living flows through the sculptural lines of her distinctive jewellery and accessories line. From sourcing recycled materials and ethical stones in her jewellery, to handcrafting sculptures, Holly Ryan’s artisan approach has been wholly embraced by the mainstream fashion lover. Underpinning the eponymous label is an ethos driven by Holly’s twin passions of sustainable practice and artful design.
DROP 6. SAMANTHA LOWE | VALERE JEWELLERY
Inspired by femininity, beauty, travel, art, history and nature, VALÉRE Designer, Samantha Lowe designs unique luxurious jewellery for women who want to bring lasting romance to life. The meaning of the word VALÉRE is ‘to be of worth’ which underpins the VALÉRE brand ethos – to create luxurious jewellery using the finest materials, precious natural gemstones and exceptional finishes resulting in the highest quality, beautifully crafted, one of a kind jewellery. Each piece of VALÉRE jewellery is handmade by experienced artisans from a base metal of sterling silver or brass, using only the highest quality 24k gold micron plating methods and is finished with an elegant matte texture.
DROPS 1 & 6. AMY FINLAYSON | THE FIN COLLECTION
Originally from Perth, Finlayson’s career started in New York City and sees her currently living in Bondi Beach, Sydney. Her vast travels and early success as a model both nationally and internationally, has shaped her artistic career in many ways. Holding a B.F.A and launching her own creative company, The Fin Collection, she is not bound by general convention and standard industry aesthetics. Her artwork sees her influences rooted strongly in contemporary, boundary pushing mixed media. Store director of Anine Bing Fiveways, she is surrounded by fashion and contemporary visual culture which is the epitome of everything she does.From little things, big things grow.
There have been a handful of generous people who believed in our vision for Worn For Good from the beginning, when it was just an idea taking its shape. It is so heartening to see what can be achieved when a group of skilled and passionate people come together for the sake of social enterprise. Thank you, from the bottom of our hearts, for helping us build Worn for Good from the ground up.
Tess & the team at Smack Bang Designs, Tess, Elodie, Anna, Philly and Drou
Bianca and the team at Del Rainbow
TOM Organic, Pitch for Purpose
Cheryl Riley - WPM Digital
Tennille Ziegler - Feature Writer Taiyo Space
Lucy Douglas - Something Aesthetic
Chris Proud, Photography
Gary Fogarty, Photography
Tatiana Farley - Get it Write
Elisha Kennedy, Copywriter
Katie Knowles, Graphic Design
Georgia Tomaszewski, Marketing Consultant
Felicity Brand, Styling
Brooke Martinez, E-Commerce
Hero Knight, Creative
Rianon Mateer, Kind hearted human