We have teamed up with some of Australia’s most loved brands, designers, retailers and fashion tastemakers, who have put their Marni where their mouth is and donated pieces from their collections for you to shop, so that they may be worn for good.
Our muse for unexpected and totally covetable style, Yan Yan Chan is a content creator, creative director, producer and queen of the ‘gram'. Her eye for all things sartorial is as effortless as her much adored street-style. A fixture on the Australian and international fashion circuit, Yan Yan Chan is a content connoisseur; continually pushing boundaries as she captures of-the-moment fashion through a fresh lens.
There was a time when feminine linen pieces were a smug souvenir from a Euro summer, but founders Sophie Coote and Nikki democratised the little white dress with the launch of their uniquely aspirational yet accessible contemporary women’s wear brand, Sir The Label in 2014. Since then, the brand’s clean take on nostalgia, feminine silhouettes and ready to wear styles, as expressed through the editorial escapism of its enviable Instagram feed, has seen SIR The Label become a wardrobe staple of women all around the globe.
Proving that less really is more, Matteau’s ethos of considered simplicity is threaded throughout its swim and resort offering. Designed to last a lifetime, Matteau’s clean-cut pieces are an exercise in subtle elegance that simply doesn’t date. Founded by Sydney-born sisters Peta Heinsen and Ilona Hamer, the siblings’ emphasis on fewer, better things makes sustainability seem irresistibly chic.
The talented, humble and incredibly kindhearted women and sisters behind Bondi-born and now Byron-based lifestyle brand Zulu & Zephyr know a thing or two about swimwear. Their iconic bikini separates and one pieces combine sleek and sporty silhouettes with an undeniable sexy edge that appeals to every body shape, and their accompanying resort wear pieces, including cult denim and clothing with an easy, throw-on appeal, look as good on the beach as they do on the street. A special thanks to Candice who has so generously supported WFG from the very start and has donated some beautiful pieces that are scattered throughout the WFG feature edits.
Deborah is the founder and director of Mode Sportif, an online boutique that brings together the world’s best athleisure for the discerning and modern woman. With entrepreneurial flair running in the family, Deb’s carved an impossibly chic niche in Australia's fashion industry by dressing the worldly wellness crowd. With a sharp eye and a killer instinct, Deb curates the ultimate in global and local lifestyle labels for Australian women to move in.
French girl cool gets a breezy local makeover with Tamarama label, Matin Studio. The label takes its name from its cultural muse - ‘matin’ is French for ‘morning’. In keeping with its namesake, Matin Studio brings an easy elegance to weekend wear with its range of 70’s inspired separates. With a focus on natural fibres, romantic silhouettes and a classic palette, Matin adds a bit of Parisian polish to your seaside uniform.
Hailing from the land of sheep and Jacinda Ardern, Beck Wadworth is the founder and creative director of Australia's best loved stationery brand, An Organised Life. With an eye for clean ‘n cool design, Beck has single-handedly made ticking off ‘to do’ lists and setting goals feel and look chic. Beyond the realm of trendy home offices and getting s#*t done, Beck’s minimalist personal style is major goals.
In a world of endless outfit options, there is no doubt that careful curation is an art form, and no one does an edit quite like My Chameleon. Mixing the likes of local heroes Christopher Esber, Lee Mathews and Ellery with cult international labels such as Jacquemus and Veja, My Chameleon is a treasure trove of contemporary design. Tastemaker, stylist and champion of emerging talent, this online fashion destination does it all.
Natalie Marie Jewellery was born out of a passion for beautiful objects, a natural appreciation for the handcrafted, and a desire to create. With a background in fashion and fine arts, goldsmith Natalie has created a label which has at its heart an ethos based on connection, sentiment and originality. Creating each piece by hand in her Sydney studio, Natalie understands the unlimited possibilities of precious metals and uses this knowledge to create pieces that will be valued throughout the owner’s lifetime.
Edwina is the creative director and co-designer of Australian label Aje and the unofficial sweetheart of Australian fashion. Petite though she may be, Edwina packs a serious style punch with her generous, spirited nature and polished flair. Her designs bring a fresh energy to femininity, with an easy, tomboyish elegance having become an Aje signature of sorts - the kind that has made it a sartorial must-have season after season.
Brie Leon is a Sydney based jewellery and handbag label that prides itself on wearable classics. Inspired by founder Janine Zafra’s love of vintage design and heirloom quality, Brie Leon’s pieces elevate every day and any ensemble with their classic appeal. Run by women and with an emphasis on sustainable practice and vegan leather, Brie Leon makes ethical fashion look and feel effortless.
Velvet Canyon was born out of a desire to create something that was both beautiful and lasting, that seamlessly merged the forever appeal of vintage with a modern and minimalist aesthetic. Pulling inspiration from the 1960s and 70s, Velvet Canyon have created an eyewear collection that is both thoughtful and timeless. While effortlessly elevated, every detail of the design process is carefully considered; using the highest quality materials, with very style featuring custom tinted lenses and champagne-gold detailing. Even the pouch that protects the sunnies is made of biodegradable, cruelty free vegan leather.
Born and bred in sunny Queensland, Holly Ryan’s coastal living flows through the sculptural lines of her distinctive jewellery and accessories line. From sourcing recycled materials and ethical stones in her jewellery, to handcrafting sculptures, Holly Ryan’s artisan approach has been wholly embraced by the mainstream fashion lover. Underpinning the eponymous label is an ethos driven by Holly’s twin passions of sustainable practice and artful design.
Croatian born Tanja Gacic is a Sydney based blogger, writer, stylist, photographer, creative director and online contributor. Tanja moved from Croatia to New Zealand with her family at age 14 before being discovered by a modelling agency. As she moved around the globe, seeing the world for the first time , she understood change as an opportunity to create. Tanja is now a regular online fashion contributor for myempiricallife.com and vogue.com.au and she works with several charities close to her heart , appearing in and supporting the Witchery Ovarian Cancer Campaign and also endorsing initiatives for Plan For Girls , Greenpeace and WWF.
Originally from Perth, Finlayson’s career started in New York City and sees her currently living in Bondi Beach, Sydney. Her vast travels and early success as a model both nationally and internationally, has shaped her artistic career in many ways. Holding a B.F.A and launching her own creative company, The Fin Collection, she is not bound by general convention and standard industry aesthetics. Her artwork sees her influences rooted strongly in contemporary, boundary pushing mixed media. Store director of Anine Bing Fiveways, she is surrounded by fashion and contemporary visual culture which is the epitome of everything she does.
Husband and wife team Matt and Lara Fells have reimagined coastal ease by way of handmade leather footwear and accessories with St Agni. From the runaway success of its signature woven leather sandals in 2014, the Byron Bay label now offers its earthy, pared back aesthetic from top to toe with a full suite of wearable linens, cosy knits, denim and even swim.
Kelly Davies Green, founder of Maurie + Eve, is committed to using sustainable design principles in all facets of life. Inspired by the idyllic surrounds of her Northern Beaches home, Kelly is committed to protecting the natural environment for the health and enjoyment of future generations.
Fella Swim founders, Rosie Iffla and Christine Tang started Fella Swim with a simple but unprecedented mission - to create swimwear that spoke to the Calvin Klein cool of clean lines and a lingerie-like allure. It wasn’t long before the fresh sophistication of Fella’s signature textured cloth and minimalist silhouettes made waves at home and abroad.
Flash Jewellery is a contemporary Jewellery label for the modern woman, creating a series of easy-wearing and effortless styles with the desire to redefine your jewellery essentials. Based in Byron Bay, and founded by Kiwi designer Nina Gordon, Flash is consciously handcrafted by skilled Artisans. Every detail is considered and only high-quality metals, thick micron gold plate, 295 sterling silver and brass are used. Flash uses and recycles all metals and their manufacturer is a certified member of the Responsible Jewellery Council.
Inspired by femininity, beauty, travel, art, history and nature, VALÉRE Designer, Samantha Lowe designs unique luxurious jewellery for women who want to bring lasting romance to life. The meaning of the word VALÉRE is ‘to be of worth’ which underpins the VALÉRE brand ethos – to create luxurious jewellery using the finest materials, precious natural gemstones and exceptional finishes resulting in the highest quality, beautifully crafted, one of a kind jewellery. Each piece of VALÉRE jewellery is handmade by experienced artisans from a base metal of sterling silver or brass, using only the highest quality 24k gold micron plating methods and is finished with an elegant matte texture.
With an unfussy approach to both beauty and dressing – partly inspired by the down-to-earth ethos of her homeland of New Zealand, no doubt – Kate Fowler has the kind of good taste and easy, elegant polish that you can tell comes intrinsically. It could have something to do with good genes, but it nonetheless goes hand-in-hand with an easy-going, authentic and kind nature – which extends to her role as mother to her two beautiful girls Saachi and Alexa, too.
Faithfull is the creation of two globe-trotters, Australian Sarah-Jane Abrahams and Norwegian Helle Them-Enger, with a love for travel and a vision to inspire women around the world to live well-travelled and inspiring lives. Their pieces are designed with the modern traveller in mind. They are versatile and easy - allowing her to feel confident and stylish in the most effortless and attainable way possible.
Kelly's background in visual merchandising and creative direction put her in perfect standing to co-found Showroom-X, a digital platform to help tell the stories of brands and artists with a timeless, less-is-more ethos. The platform’s MO isn’t too dissimilar from Atkinson’s own sartorial approach, which leans toward soft tailoring in classic cuts - and ultimately eschews seasonality. Taking a truly informed approach to sustainability - and with a penchant for Dolly Parton - she’s a woman after our own heart, and now, your wardrobe.
ESSE was born out of frustration for the sheer excess and waste that is evident in the fashion industry. Charlotte Hicks, the founder of the brand has over 10 years experience designing for leading global fashion brands and she wants to encourage and nurture a slower more sustainable message. Each collection from ESSE is designed as an addition to the last, as a means to promote a more sustainable wardrobe. The conscious curation of timeless pieces emanate a timeless elegance that is fashion forward but not driven by seasonal trends.
Maggie Marilyn is a brand that is not afraid of bold, bright colours and feminine designs, creating fun but reliable pieces for the modern woman. At the helm of Maggie Marilyn is Maggie Hewitt, who is making fashion statements not only with her clothes but her approach to managing her business. The brand was founded to make a difference in an industry that needed change, using fashion as a way to create a better world. Maggie Marilyn’s mission is to transform the fashion industry to one that is transparent, circular, regenerative and inclusive and is really setting the pace for fashion brands who seek to be more sustainable.
Bassike has become one of Australia’s greatest fashion exports, with hard working basics and statement pieces that ease into every woman’s wardrobe. Deborah Sams and Mary Lou Ryan established bassike together in 2006 with a vision to create luxurious and wearable everyday pieces with a design pedigree that allow them to work in a structured wardrobe just as well as a pair of trainers. The bassike philosophy centres on high-quality design and construction with a commitment to sustainable manufacturing. The brand supports local industry by producing their organic jersey and mainline collections locally in Australia.
In 2017, Sarah Harris and Lauren Tapper saw a gap in the market for high-quality, directional women’s shirting at an accessible price point. Due to customer and retailer demand, Harris Tapper has quickly progressed from a tight range of women’s shirting into full collections. A spirit of modern sensibility is at the heart of the brand, with the intention is to build a business centred around a generation of women who are unwavering, forward-thinking and ambitious in celebration of their femininity. They have a 360 degree approach to design as they see a shift in the way many women integrate their personal and professional lives, seeking to create pieces that can be worn easily throughout her day and with one another, and a variety of wardrobe staples.
She Made Me designer Chloe Dunlop designs unique pieces which embody an earthy, romantic nostalgia using traditional handcrafts. A true departure from the mass manufactured norms so typically found in the industry today, She Made Me celebrates and supports the heritage and art of crochet and the artists who help in producing these delicate works, all handmade in Bali.
Looking to the past for inspiration, and to the future for innovation in sustainability, peony is committed to
consciously creating beautiful pieces that instil freedom, transcend seasons and stand the test of time. With its eco-pioneering efforts and innate charm, peony is recognised as a global leader in sustainable swimwear. Founded by Becky Morton, and born from a life-long love affair with the ocean, all pieces are designed exclusively at peony House, the brand’s beloved studio by the sea.
Nice Martin builds a wardrobe that suits the everyday lifestyle. With a selection of carefully curated items, each piece is made with love to create simple styles in bold shapes and colours. Founders, Jess Cadby and Jody Feldhofer, aim to create authentic designs from high quality materials that are influenced by a “handsome aesthetic and feminine cool.” Each collection from Nice Martin is designed in ethical conditions and produced in small runs to ensure that there is less waste going back to the environment. Through the mindful curation of clothing, Nice Martin aims to bring out each girls’ individuality and sense of fun while being comfortable.
Silk Laundry is a family of individual thinkers brought together under the vision of Creative Director and founder Katie Kolodinski. Allowing intuition to be her guide, Katie desired to create a brand that explores the intersection of luxury, conscious living and philanthropy. All pieces are designed with the ethos that they are untouched by the influence of trends and the inevitability of time.
Emma Mulholland on Holiday is all about extending your summer vacation glow. Dreamt up by Sydney-based designer, Emma Mulholland launched Holiday by Emma Mulholland in 2017 which set out to create a range of core silhouettes that spoke to the colorful yet relaxed style of holiday dressing. Since then it has captured the drifting, restless travellers’ heart; inspired by 80’s & 90’s souvenir looks which continues to evolve into the next iteration of the brand
Joslin Studio is a luxury, modern, and elegant clothing brand, founded by Elinor Joslin. Elinors influence on the brand has been heavily impacted by her extensive experience working in the Australian Fashion Industry, as well as a lifetime of influence from her artist-parents. Elinor describes her brand as ‘Romantic styling for the minimalist women.’ Joslin Studio will add ease and comfort into your wardrobe, while maintaining a stylish, chic look.
Boteh believes in the richness of experience; of revering the old, savouring the present and seeking the new. Creative director and fashion designer Amelia Mather dreams up designs for a full and vibrant life. She creates a nostalgic range of swim and beach essentials that celebrates traditional techniques, fluid silhouettes and effervescent colour. A mosaic of artisan prints, wearable design and thoughtful production, Boteh ingrains every piece with a feeling of elevated ease for women to love, roam & live in.
Deiji Studios was founded in 2016, by Juliette Harkness and Emma Nelson, in Byron Bay. Deiji is translated to ‘Daisy’ in English. We love the simple, natural perfection of the flower, its resilience, its humble beauty. Deiji as a concept is the ability to blend morning into night, daywear into sleepwear - wherever you are. We believe Deiji is all encompassing; free and independent to create your own life experiences in comfort. We are at our most confident when dressed comfortably.
Sleeping With Jacques was born with the intention of celebrating women that have followed their dreams. This luxurious sleepwear collection was created to pay homage to hard working women as rest is such a sacred time and should be treated as such and enjoyed whilst feeling beautiful. Jacque wanted to change the paradigm and have women indulging in luxe, joyous, beautiful sleepwear that can be enjoyed as we rest and reset.
Jamie grew up on the beach in a coastal region of New Zealand, which slowly formed her love for summer days watching the tide come in. Her love for fashion inspired her to build Nelson Made based on the principles of transparency, sustainability, and ethical manufacturing. By challenging the rampant consumerism of fast fashion, Nelson Made product beautiful shows that are made to be cherished and, in your wardrobe, forever.
Being a driven person, Olivia founded Arthur Apparel at the age of 23. Designed on the South Coast of NSW, the ocean is the perfect drawing board for what inspires the Arthur Apparel collections. This quirky, fresh, fun brand is made for the spirited individual. This independent Australian fashion label offers minimal wardrobe essentials to help empower women and embrace their beauty.
A timeless nod to the past offering effortless pieces that exude femininity and a minimalist ease. Highly coveted, always considered and working to ethical and sustainable practice, each piece is designed in Sydney and brought to life by small teams of artisans across the globe. With a clear perspective on design, Wellington Factory seeks to offer a well-curated wardrobe to be worn season after season. It is for the self-assured; understated and uncomplicated, but always with confident style.
Ana noticed an evident gap in the market, for affordable but inspired jewellery. This realisation marked the beginning of Reliquia Jewellery in the summer of 2015. The initial range, take inspiration from relics, heirlooms, and a European aesthetic. Ana's apparel visions came to life with Blanca, creating a "collective" of labels. Blanca appeals to the same overarching aesthetics - vintage influences, ease of wear - and curates a range of carefully selected pieces that act as wardrobe staples. Ana reduces the need for excess stock and encourages an individual approach to dressing.
Lack of Color is the popular Australian label that produces a range of men’s and women’s hats available in seasonal colours and styles. Crafting effortless, creatively inspired style, comes the story of Lack of Color, a home-grown Australian brand that’s image is anything but dull. Founded with the vision to create innovative and wearable luxury by creative couple Tess Corvaia and Robert Tilbury, Lack of Color offers contemporary style through their unique interpretations of timeless designs.
Founded in 2012 with the focus of producing designer swimwear that was not only on trend but affordable and accessible, Triangl is traditionally known for its signature neoprene bikinis. The Australian brand continues to thrive, continuously adding new fabrications and textures, including velvet, lurex sparkle and ribbed fabrics, keeping the dream alive that #SummerNeverEnds. Wear these swimmers all day and you'll be feeling fabulous and sun kissed. Designed for everyone to enjoy, Triangl inspires their customers to live the continual summer dream.
The Avenue wardrobe is a collection of the carefully crafted, curated, and considered. Elevated go-to basics, with refined detailing. Our philosophy is grounded in thoughtful and sustainable design, a deliberate antithesis of fast fashion. We design for the modern woman who, just like us, seeks to invest in quality pieces that stand the test of time. Established in 2017, Avenue the Label is distinctly, and quintessentially Australian. It's a homage to our island home - and to its never-ending summer. Our priority is two-pronged: utilising the highest quality fabrics, whilst remaining environmentally and ethically conscious.
From the early days selling her handmade pieces at the markets, Rowie has now grown into an internationally beloved brand with four seasonal collections of ready-to-wear, swim, accessories, 2 brick-and-mortar shops, and an ever-expanding global online presence. Designed to be everyday pieces, Rowie gathered a loyal customer-base with her effortless, feminine, and artisanally crafted clothes that exuded the free-spirited essence of her coastal hometown of Byron Bay.
Founded in 2017, A.EMERY creates leather sandals for the urban and holiday environment. Our sandals are refined, minimal and timeless. The pared back simplicity of our design ethos ensures that all our styles carry through from this season to the next. A.EMERY creates the ultimate minimalist sandal for the discerning, confident, and purposeful modern person. Designed in Melbourne, Australia, A.EMERY sandals are made from leather and handcrafted in the Delhi region of India. A.EMERY is stocked locally in Australia and available internationally through select luxury retailers.
Founded in Sydney, bond-eye swim embodies a modern and uniquely Australian spirit. Dynamic silhouettes, precise shaping, bold colour, and artisanal hand dyeing techniques are key: our fabric technology, made famous in the 80s, incorporates a revolutionary tubular crinkle knit, ethically produced from premium European fibres and hand-made in Australia. This innovative construction allows for extreme stretch with shape retention and a beautiful texture, a signature across our collections of body-moulded shapes.
There have been a handful of generous people who believed in our vision for Worn For Good from the beginning, when it was just an idea taking its shape. It is so heartening to see what can be achieved when a group of skilled and passionate people come together for the sake of social enterprise. Thank you, from the bottom of our hearts, for helping us build Worn for Good from the ground up.
Tess & the team at Smack Bang Designs, Tess, Elodie, Anna, Philly and Drou
Bianca and the team at Del Rainbow
TOM Organic, Pitch for Purpose
Cheryl Riley - WPM Digital
Tennille Ziegler - Feature Writer Taiyo Space
Lucy Douglas - Something Aesthetic
Chris Proud, Photography
Gary Fogarty, Photography
Tatiana Farley - Get it Write
Elisha Kennedy, Copywriter
Katie Knowles, Graphic Design
Georgia Tomaszewski, Marketing Consultant
Felicity Brand, Styling
Brooke Martinez, E-Commerce
Hero Knight, Creative
Rianon Mateer, Kind hearted human
